Selling on Amazon can be easy but selling on Amazon with consistent sales growth is another story. Brands often expect success because they’re already selling on their own websites and in stores. The reality is that Amazon is a competitive platform with guidelines and intricacies you may not be aware of. This blog will inform you of the reasons to hire an Amazon agency to ensure the success of your brand.
Agencies can help increase sales
Of all the many factors that affect Amazon sales, the most important include customer satisfaction, product listings with fine-tuned keywords, and convenient shipping. Understanding these factors is a matter of having experience with knowing what works, what doesn’t, and testing new ideas.
But possibly the greatest factor to success involves owning the buy box. Winning this requires having the best price, shipping, and product (according to Amazon), along with other criteria. Reaching these requirements is much easier with the advantage of years of experience and proper Amazon tools. Although there is nothing wrong with using free keyword tools if premium tools are out of budget, Amazon agencies have access to industry-grade automation and keyword tools.
Amazon Marketing Agencies have the expertise
There are many moving parts involved in reaching your sales goals. The most successful Amazon marketing agencies have specialized teams dedicated to each of those moving parts. Every day we are helping brands join Amazon, plan inventory, create content, optimize product listings, manage ad spend. We have multiple teams dedicated to every important aspect of helping brands sell on Amazon, from creatives to advertisement experts.
The best agencies make sure that their teammates have the best training and the credentials to prove it. Here at Retail Bloom, all of our experts have completed all of Amazon's official advertising accreditation process. These accreditations include the Amazon Sponsored Ads accreditation, Amazon Planning & Strategy accreditation, and the Amazon Programmatic accreditation. These specializations signify that we have mastered the entire advertising experience from strategizing to execution.
Agencies lighten your workload
Selling on Amazon is time-consuming. The processes of adding listings, managing ads daily, and performing optimizations to grow sales can be a lot to handle for a single employee or a small team. Hiring or scaling an internal team isn’t always feasible because many companies don’t have the resources to hire and train new employees. Outsourcing your Amazon efforts can save your team time and capital that can be better used towards strategic planning and less on daily operations.
Amazon Advertising Agencies increase ROI
Setting up and optimizing ad campaigns on Amazon is no walk in the park. Setting them up requires having an understanding of the different ad types, like sponsored and display ads. Each ad type has different strengths and weaknesses. After they are set up, it’s important to make sure they are performing well. Inspecting ad performance involves filtering out unimportant data and focusing on the important ad KPIs, like ACOS and CPM.
Many brands and sellers alike are cautious when setting up ads to avoid mistakes and wasting ad spend. Sometimes ad campaigns can feel fruitless when they are not performing as expected, or when the ads are not being tracked. Amazon advertising agencies have experts that know the ins and outs of setting up ads, testing keywords, and running campaigns efficiently.
Agencies are always up-to-date
It’s no secret that Amazon frequently releases new tools, features, and regulations. For example, the new GS1 UPCs guidelines under which your listings can be suspended for not having updated product codes. Top Amazon consulting agencies are the first to know about updates like these because we:
- Have connections with Amazon
- Live, breathe, and sleep online retail
- Are always researching the latest trends
But what does this mean for brands? It means agencies are ahead of the curve and prepared for changes. We can help make sure product listings are compliant with any new rules preventing negative repercussions from Amazon. To stay in-the-know of Amazon’s updates, subscribe to our blog today.
Hiring an external Amazon partner is often the best option for brands interested in improving their sales and easing their workload. We have the experience and time required to reach your goals. We’ve helped dozens of sellers with their specific Amazon needs. Contact us today to set up a free consultation.
About The Author
Frank Lazur is a Marketing Associate at Retail Bloom with both inbound and outbound marketing experience. He enjoys spending time with his newly adopted chihuahua. Keeping Amazon sellers informed of the latest trends and updates is his first priority. Be sure to follow him on LinkedIn.
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