It’s no secret. Prime Day is a huge opportunity to capitalize on Amazon traffic — and the proof is in the numbers.
This July, Prime Day is expected to attract over 4 million customers (!) and generate more than $4 billion in sales(!!). In fact, 31% of all consumers anticipate making some sort of purchase on Prime Day.
Trust us. You want to get a piece of this. Fortunately, you've got the time to tweak your listings so you can find success on Amazon’s biggest holiday. Given the volume of traffic expected on Prime Day, even the smallest adjustments can earn you major wins. Even if Amazon has been tricky for you to navigate in the past, there are several main starting points for you to optimize your product pages.
Follow these tips, and you’ll be well on your way to a successful Prime Day selling experience:
1.) Titles are Key.
Given the volume of shopper traffic on Prime Day, you’ll want to make sure your titles are crisp, clean, and descriptive. It’s crucial that your products make a strong first impression. Otherwise, shoppers will breeze right by. Keep in mind: a huge portion of shoppers won't be on their computers. Instead, they will opt to scan for deals on their smartphones or tablets. Catching the eyes of potential consumers is everything.
2.) Optimize, Optimize, Optimize.
Take a deep dive into your ad campaigns by utilizing a wide array of keywords. These keywords should relevant and similar to products shoppers are looking for. Remember, industry terms mean nothing if they don't align with the searches and lingo used by consumers. Keep this in mind. Now's the time to adjust your keyword bids based on demand and performance.
3.) Create a Buzz.
For Cyber Monday promotions, you'll notice that companies always go out of their way beforehand to make their deals well known. Why wouldn't you do the same for Prime Day? While you shouldn't necessarily do a complete overhaul of your advertising strategy, you can absolutely make sure that all of your followers are aware of Prime Day deals beforehand. Make time to hype up your customers. Define your target audience and focus on building their interest.
4.) Rock your Ad Creative.
40% of Prime members have clicked on an ad while browsing Amazon—and that's just on an average day. We can expect this number to skyrocket on a day as popular as Prime Day. As a result, you can definitely count on getting your return on investment when it comes to advertising. Amazon offers multiple varieties of advertising campaigns, meaning you've got plenty of options. Now’s the time to put those options to use. Do your research beforehand so you can put together a diverse and comprehensive advertising campaign.
5.) Compete on Pricing.
Remember that 82% of Prime members consider price to be the key factor in their decision-making process. If your prices aren't competitive, chances are your product will be left on when it comes time to buy. In addition to that, make sure your inventory counts are at appropriate levels. Since there will be a huge demand on Prime Day, you’ll want to avoid stock-outs at all cost.
6.) Promote Growth.
Discounts. Coupons. BOGO. Free shipping. If it's available to you, take advantage of it. There are a ton of promotional opportunities at your disposal, and Prime Day is an ideal time to roll them out. Place an emphasis on generating buzz that will grab your shoppers' eyes and get your products in their shopping carts. Prime Day is an advertiser's dream.
7.) Adjust on the Fly.
As your strategy evolves, so will your competitors. Monitor their actions and prepare your team for anything. Shift strategy as needed. The world of Amazon can be difficult to predict, but the best companies are constantly preparing for everything. Stay the course and trust your process. However, don't be afraid to switch gears if an opportunity presents itself. Now's your time to shine.
Brace yourselves. Prime Day is coming.