Amazon Updates Delivery Home-Entry Policy: May 2022

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Recently, it was announced that Amazon Sellers who are fulfilling FBM will no longer be permitted to allow their Delivery Carriers to enter homes upon delivering orders, regardless of the product type or size. 

This update will take effect on May 15, 2022 and means that sellers can no longer offer White-Glove Delivery Services while staying compliant with Amazon’s TOS. Read on to learn more about what this means, and what steps Brands and Sellers should take to stay compliant.

What is Amazon's definition of "Home-Entry"?

According to Amazon, Home-Entry means a carrier delivering your order anywhere that isn’t specifically: a porch, driveway, or garage at the address displayed in Seller Central for the order (which is provided by the customer).

What types of products will this affect most?

Unless you sell larger or bulkier products, this might leave you wondering who this impacts. Most orders can easily be left on the porch, driveway, or garage at a typical home address. However, when shipping large products such as household appliances like washing machines or refrigerators, sellers typically offer a White-Glove Service option for customer convenience.  

What if my products require a white-glove service?

White-Glove means the delivery carrier not only delivers the order, but takes it inside the home, and depending on which service you use, sometimes can also offer assembly/installment. Starting May 15, this will violate the TOS, because home entry will be strictly against Amazon’s Policy.

If your product requires a White-Glove service, there are still a couple of options available to you. The first option would be to start selling the items via FBA. The second option is enrolling in Amazon’s ShopLocal program.

What happens if sellers don't follow the policy?

Amazon stated: Violations could have an impact on your ability to sell seller-fulfilled items. This means that sellers need to comply to avoid losing their FBM selling privileges. It’s important to always follow Amazon’s TOS to build up a healthy selling account and in turn have a better chance of having success while selling on Amazon.com.

With the constant updates in online marketplaces, it’s important to stay up-to-date with the latest changes. If you are a client looking for additional information, contact your strategist or if you are interested in learning more about how Retail Bloom can assist your brand efforts in online marketplaces, schedule a consultation with our team. 


For more updates on marketplaces, visit our full Marketplace Updates content gallery.

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About The Author

Julia Asburry is the Senior Support Analyst at Retail Bloom. She specializes in Online Marketplace Research, trouble-shooting Account Health-related issues for our Wholesale Accounts, and performs general Account Maintenance. Because she started her journey at Retail Bloom as a Warehouse Associate/Customer Service Liaison, she has a unique perspective on how to tackle different Marketplace issues. Follow her on LinkedIn.

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