Amazon’s Climate Pledge Friendly Badge


With ever-changing consumer demands, and the increased concern for sustainability in products, it's important to start setting your brand apart from competitors. One way of doing that is utilizing the Climate Friendly Badge on Amazon.

What is the Climate Friendly Badge?

The Climate Friendly Badge was released back in 2020. It’s an eye-catching badge that gets displayed on the Product Display Page, as well as within the search pages. It’s something that potential customers will likely notice right away, especially within the search pages, because most listings do not have the badge.


By clicking on the badge, you can see the certification that the product has, which qualifies it for the Pledge Friendly badge. You can also learn more about the program, and search specifically for Climate Pledge Friendly products through the landing page on

Importance of this Update

On December 6, 2021, Amazon announced in a News update that there is a guide available which covers how the badge works, and how to obtain it in detail. We recommend reading through the guide to gain a deeper understanding.

Even though the badge has been released for a while now, most products have not earned the badge. In many cases, it is likely that a brand could have one or more of the eligible certifications below, but has not gone through the process to earn the badge. Here are the certifications that Amazon is recognizing:

Amazon's Compact by Design Certification

Amazon has its own certification, Compact by Design. To receive their certification, you must have Brand Registry. The certification involves designing your product packaging to become more eco-friendly. Some examples of the packaging updates include: using more compact boxes, making products lighter, or choosing more efficient product packaging shapes.


How To Get the Badge

Amazon works with 3rd party certifications to approve certified ASINs. In general, you can contact the certifier of your products to get the Climate Friendly Badge. However, it’s best to check the specific directions on the guide, as instructions vary depending on which badge you are concerned with. If you have Amazon’s Compact by Design certification, you will automatically receive the Climate Friendly Badge.

We recommend brands and sellers who already have one of the above certifications to take advantage of the Climate Friendly Badge right away. For those whose products do not have any certifications - consider adjusting specific parts of your business for the sake of moving towards sustainability. In turn, you will attract more customers who are becoming more conscious of their individual impact on climate, as well as the brands they choose to support.

With the constant updates in online marketplaces, it’s important to stay up-to-date with the latest changes. If you are a client looking for additional information, contact your strategist or if you are interested in learning more about how Retail Bloom can assist your brand efforts in online marketplaces, schedule a consultation with our team. 

For more updates on marketplaces, visit our full Marketplace Updates content gallery.


About The Author

Julia Asburry is the Senior Support Analyst at Retail Bloom. She specializes in Online Marketplace Research, trouble-shooting Account Health-related issues for our Wholesale Accounts, and performs general Account Maintenance. Because she started her journey at Retail Bloom as a Warehouse Associate/Customer Service Liaison, she has a unique perspective on how to tackle different Marketplace issues. Follow her on LinkedIn.


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