New Compliance Reference Tool Added to Amazon Seller Central: November 2021


On November 19, 2021, Amazon announced the new Compliance Reference Tool.

Compliance Reference Tool

This tool was created to help assist with navigating compliance obligations when selling on According to the News page, it offers the following:

  • Pre-listing, self-service tools to help you navigate product compliance, import and export trade compliance, and dangerous goods compliance.
  • Searchability by keyword to help you find compliance requirements that are relevant to your product.
  • Access to a list of service providers in your area who can help you meet compliance requirements.

Using the Compliance Reference Tool, you can search by keyword; however, we have found that no search results come up in most cases. We found that using the “tree” on the page, and navigating by product category, and narrowing down to product types is easier. However, still, most of the time, we did not find any relevant results for the products we or our clients sell.

Compliance Reference Tool

Staying Compliant with Amazon's Policies

It’s possible that since this has just been rolled out, there are still some flaws to the tool and that eventually, it will be a more useful and user-friendly tool. Or, it’s possible that the search is so narrow because Amazon simply has limited “approved” service providers.

Once you choose a product type, a button will appear called “View help content” which takes you to a separate page where Amazon provides a list of basic requirements for the product type, as well as a list of service providers sorted by location.

With the constant updates in online marketplaces, it’s important to stay up-to-date with the latest changes. If you are a client looking for additional information, contact your strategist or if you are interested in learning more about how Retail Bloom can assist your brand efforts in online marketplaces, schedule a consultation with our team. 

For more updates on marketplaces, visit our full Marketplace Updates content gallery.


About The Author

Julia Asburry is the Senior Support Analyst at Retail Bloom. She specializes in Online Marketplace Research, trouble-shooting Account Health-related issues for our Wholesale Accounts, and performs general Account Maintenance. Because she started her journey at Retail Bloom as a Warehouse Associate/Customer Service Liaison, she has a unique perspective on how to tackle different Marketplace issues. Follow her on LinkedIn.


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