Updated Retail Analytics Report Available in Vendor Central

As of September 16, 2022, Amazon has started to redirect Vendors to the new version of Retail Analytics in Vendor Central.

We recommend Vendors get familiar with the updated version as soon as possible, as the old version will likely only be available for a limited time. Read on to learn more about what new Retail Analytics report includes, what changed, and how vendors can use the report.

What is the Retail Analytics Report?

Retail Analytics, unlike Brand Analytics, is available to all Vendors (not just brand owners). There are 3 Views of the Retail Analytics report (Sales, Traffic and Catalog), providing vendors with the following key data points:

• Sales:
• ASIN
• Product Title
• Shipped Revenue
• Shipped COGS
• Shipped Units
• Customer Returns
• Traffic:
• ASIN
• Product Title
• Vendor Confirmation Rate
• Net Received
• Net Received Units
• Open Purchase Order QTY
• Receive Fill Rate %
• Overall Vendor Lead Time
• Aged Inventory (90+ Days)
• Sellable On Hand Units
• Unsellable On Hand Inventory
• Sell-Through rate
• Unhealthy inventory/units
• Catalog:
• ASIN
• Product Title
• Parent ASIN
• UPC
• EAN
• ISBN-13
• Model Number
• Brand
• Brand Code
• Product Group
• Release Date
• Replenishment Category
• Prep Instructions Required
• Prep Instructions Vendor State

For both the sales and traffic views, you can filter by Timeframe, Day, Distributor View, Program View, ASIN, Prior Period, and YoY.

How do vendors benefit from this update?

The Retail Analytics Report is now available to all vendors, not just brand owners who are registered with Brand Registry. The new and old version fulfil the same purpose; however, the new version of Retail Analytics is a much more user-friendly experience.

Both versions of the report are available in Vendor Central (for now), so it’s easy to see for yourself how the updated report is a simpler design, making it easier to understand and implement into your workflow.

Why should vendors utilize Retail Analytics?

Retail Analytics provides important data about your brand’s success on Amazon for free. If you’re still paying for a third party tool or software to get the data that is being provided for free with Retail Analytics, you may want to reconsider.

It’s clear that Amazon is reworking their reports to improve the selling experience for vendors and sellers. And with hundreds of third party reporting software tools being out there, it’s possible Amazon is trying to cut out the need for outside software eventually.

With the constant updates in online marketplaces, it’s important to stay up to date with the latest changes. If you are a client looking for additional information, contact your account team for more info. If you are interested in learning more about how Retail Bloom can assist your brand efforts in online marketplaces, schedule a consultation with our team.

For more updates on marketplaces, visit our full Marketplace Updates content gallery.